![]() Or, if you have multiple squeeze pages a.k.a. If you focus on driving subscribers from your blog, you will get to find out what blog topics lead to the most subscribers. This will show up to three levels of steps your visitors take before they sign up to your mailing list. Where did users come from before converting, i.e. To see what content leads to the most conversions, look under Conversions > Goals > Reverse Funnel Path. Then select your Mailing List goal under the Goal Option dropdown at the top to separate it from your other goal data. ![]() Finding out which sites refer most traffic to your website in Google Analytics reports At the top under Explorer, click on Goal Set 1 (or the goal set your Mailing List goal was set up in). To see what traffic sources as a whole send visitors who convert into subscribers, look under Acquisition > All Traffic > Referrals. Tracking which social networks drive the biggest number of goal conversions ![]() In the Conversion dropdown, make sure that your Mailing List goal is selected – this will separate the data from other goals you may have set up. To see if a particular online marketing strategy is resulting in subscribers, you will look under the Acquisition > All Traffic > Channels section.įor example, to find out which social networks are driving the most subscribers, look under Acquisition > Social > Conversions. Once you’ve gotten some sign-ups, you should be able to start determining where your visitors are coming from when they subscribe. Determining Which Online Marketing Strategies Drive Subscribers When you click Save you’ll be set up and ready to go! Just give Google Analytics a few days (and a few sign-ups) to start checking your data. If it is, then just enter /thank-you in the Equals to field. How to create newsletter sign-ups tracking goal in Google Analytics Select the Destination type and click Continue. Next, you will click the Create a New Goal button and name your goal Mailing List (or similar). How to set up goals in Google Analytics admin panel Next, choose the Account > Property and View you want to track sign ups in. Once you have that URL handy, go to your website’s profile in Google Analytics and click on Admin in the menu bar. Usually, this is a simple Thank You for Subscribing page, or a page that lets the subscriber know that they need to confirm their email address. All you need is a page on your website that you direct new subscribers to after they submit an opt-in form on your website. How to set up Goals in Google Analyticsįortunately, setting up a Google Analytics goal to track email list sign-ups is easy. In this post, we’re going to show you the easy way to set up Google Analytics goals to track mailing list signups and what data you will receive. If building your email marketing list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list. If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals.
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